Pimsleur Promotional Emailer

Disciplines used:

Adobe Photoshop, Dreamweaver, HTML, CSS

Stephanie Lambert, and the team at Acton International out of Lincoln contracted Blue Collar to develop several emailers for their language learning software client - Pimsleur.

We built the emailer and also ran it through an inbox inspector that shows how it will display in over 30 email browsers. Additionally, we ran it through 11 spam filters to ensure deliverability.

In addition to developing the emailer we also managed deployment and supplied Stephanie with updates of key metrics.

Some of the results from the mailing are below:

17% Open Rate

3.1% Click-thru Rate

Less than 3% Bounce Rate

Our Projects